Currently I'm improving insurance growth and compliance at AppFolio
2026
Work
Over the past 15 years, I've worked across Product Design, UX Research,Web Development, and QA.
My projects have spanned enterprise software, internal tools, and customer-facing experiences from onboarding and purchase flows to compliance-heavy systems.
Designed an end-to-end experience that helps renters understand their insurance requirement and take action across mobile and web.
28% increase in insurance conversion17% increase in correct uploadsReduced drop-off at key decision points
Led the redesign of the insurance upload flow to simplify a complex, data-heavy workflow into a faster process with clearer guidance and instant feedback.
17% increase in valid submissionsReduced manual review burdenClearer system states for next steps
Redesigned a legacy customer portal so builders could register, manage companies, and submit service requests with less confusion and fewer support calls.
32% reduction in customer callsImproved request status visibilitySelf-service registration and builder switching